Wales in fight to retain rising female football stars

As well as the increased chance of success on the pitch, playing for the Lionesses can bring significant commercial opportunities for individual players.

Unlike the men’s game, where the biggest financial rewards are on offer at club level, the commercial side of playing international football can be a significant pull for some female players because of the far lower salaries paid at women’s clubs.

Former captain Kath Morgan won 51 caps during a 14-year Wales career and has also coached the national side.

She currently coaches Welsh youngsters at Coleg y Cymoedd’s full-time female academy and also works as an agent for some players, including new Wales cap Casi Gregson.

Morgan believes young players are driven primarily by a desire to become professionals – and will go wherever it takes to make that happen.

“I don’t think it’s a decision based on finances – I think it’s more based on the chance to have success in their careers,” Morgan said.

While there is an acceptance that competing with England’s resources is not possible, Morgan argues there is a need for further investment in girls’ football in Wales.

“There has to be consistency in creating the pathway,” she added.

“The crux of it is that if there’s a lack of infrastructure and investment, players will inevitably go to where that is offered.”